Hello Reacher users! We’re excited to announce a new creator filter when creating your automations - Creator Fulfillment Rate (CFR)!

As you may have seen inside the TikTok Shop Creator Detail page, creators are now labeled with their post rate, or fulfillment rate. This is defined as “The projected rate at which a creator is likely to post a shoppable video or LIVE after receiving a sample.”

Why would this be useful? Because now you can target creators who are more likely to post shoppable content so you don’t waste any precious samples. You don’t have to worry accidentally reaching out to creators and needing to follow up with creators multiple times. Now that you know their CFR ahead of time, you can select a CFR segment that you believe is worthy of collaboration!

Starting now, you can filter creators by CFR directly in the Reacher portal. Just hit “Create New Automation” and find the Fulfillment Rate filter under the Performance subheading. 

For the curious, here is a chart breaking down the distribution of CFR!

Please try it out and let us know if you run into any issues or have any feedback. Thanks again for being a loyal user of Reacher!

Thanks,

Jerry

Note: This feature is only available for US shops at this time.