Running a TikTok Shop can be a game-changer for your business, but it's easy to stumble along the way. Let's talk about five common mistakes that might be slowing down your sales, and how you can overcome them to scale your brand effectively.

1. Overlooking Product Photos and Social Media Presence

In e-commerce, visuals are crucial. Low-quality product photos can hurt your brand's credibility and make shoppers hesitant to buy. Without a strong social media presence, you're missing out on connecting with your audience.

Remember, about 75% of e-commerce shoppers say social media influences their purchases. High-quality visuals and consistent content on TikTok and Instagram are key to gaining their trust.

2. Getting Overwhelmed by TikTok Shop's Features

TikTok Shop offers various features to help you grow, but it's easy to feel lost in the complexity. From setting up your shop to understanding analytics, feeling stuck can slow down your operations and distract you from growth.

Start with the basics and gradually explore new features as you become more comfortable. Progress is more important than perfection.

3. Not Leveraging Affiliate Marketing

Affiliate marketing is crucial for TikTok Shop success, yet many brands don't know where to start. Affiliates (or influencers) can promote your products in exchange for a commission, driving traffic and sales with minimal upfront cost.

Interestingly, 81% of businesses use affiliate marketing to boost their e-commerce sales. If you're not using it, you might be missing out on a powerful way to scale your business.

4. Neglecting Customer Reviews and User-Generated Content

Social proof is a powerful sales driver, especially on TikTok. Brands that overlook customer reviews or user-generated content (UGC) are missing a key trust-building element. 

According to recent studies, 93% of consumers say online reviews impact their purchasing decisions. Moreover, displaying user-generated content can increase conversion rates by up to 161%. Encourage your customers to leave reviews or share TikToks featuring your products – it's valuable marketing material.

5. Ignoring Analytics and Key Performance Indicators (KPIs)

Not tracking your performance can limit your ability to scale. Without understanding which products are performing well, who your audience is, and which marketing efforts are driving sales, it's challenging to make informed decisions.

Data-driven organizations are 23 times more likely to acquire customers than their less analytical counterparts. To grow, you need to stay on top of your TikTok Shop's data. Identify trends, measure engagement, and adapt your strategies based on what's working.

How Reacher Can Help You Scale Your TikTok Shop

At Reacher, we provide the support and tools you need to overcome these challenges and grow your TikTok Shop effectively:

1. TikTok Shop Scaling Consulting Services: We offer personalized consulting, including shop reviews, brand evaluations, and product assessments to set you up for success. Our support team is always available to assist with any issues or questions.

2. Automating Affiliate Outreach: Our upcoming CRM will streamline your affiliate marketing efforts, from creator outreach to ongoing communication. With email automation and influencer management tools, you can focus on scaling while we handle the details of affiliate outreach.

3. Comprehensive Analytics Dashboard: Understanding your performance is crucial for growth. Our analytics dashboard provides detailed insights into key metrics, including tracking your sample requests, gross merchandise value (GMV), and the number of creators you've reached out to via email or TikTok. This data empowers you to make informed decisions and adjust your strategies for maximum growth.

By addressing these common mistakes and utilizing Reacher's services and tools, you'll be well on your way to a successful, scalable TikTok Shop. Ready to take your shop to the next level? Let's talk about how we can help you grow. 

Thanks for reading!
Katie